Make A Wish visits Precision Camera and Video

The last weekend in January, the Make A Wish Foundation paid us a visit. This year they sponsored Brandon, a young man who’s been fighting for his life – and just so happens to be hungry for photography. Having never owned a digital camera before, Brandon had a million questions… so I walked him through our shop, detailing the differences between all the cameras and lenses. After playing around a while he settled on a Canon Rebel with a wide-angle lens, as well as Canon’s “Nifty Fifty” prime lens. Being an avid music fan (as most of us in Austin are), Brandon wanted the 50mm for shooting live music. This is a kid after my own heart, for live music is where I cut my teeth in the world of photography. And with all the difficult lighting, how can you not get good with a camera if you’re shooting music? We want to thank the Make A Wish Foundation for helping make Brandon’s wish come true. And if that alone wasn’t enough, they shopped locally. Make A Wish is all about supporting those around them, and we appreciate them giving us the opportunity to give back as well!

Macro Monday

Last week’s picture was the pistil (and part of the stamen) of a flower. That particular flower, which I don’t know the name of – and believe me, I scoured the web looking for it – just so happens to look like a jellyfish twirling her dress. I just closed in with my macro lens to get a better look at the propeller-like growth, which when surrounded by the petals, looks like the inside of a jet engine. Well, to me anyway. I just love nature’s unlimited supply of shapes and sizes.

This week’s Macro Monday submission is tricky. Can you tell me what it is you’re looking at? Be as specific as possible. The winner gets a free seat in the next Macro Photography class we offer, which will be located in our new store on West Anderson Lane. I hope your weekend was as relaxing as mine was. Until next week…Happy Hunting.

Fujifilm Announces the New Fuji X-E1 Camera!

It is official! Fujifilm has announced their new XF-Mount camera, the Fujifilm X-E1 Mirrorless Camera. Two new lenses, the Fujinon 18-55mm f/2.8-4R OIS and Fujinon 14mm f/2.8R, are also added to the lineup along with all sorts of premium accessories to be used with this new camera! Check out the information below for more on these exciting new products! This camera is slated to be shipping in October, so get your pre-orders in now!

Note: As a uber-special double bonus we are including a free Hoodman 32GB SD card ($90 value!) with each full payment pre-order of the new Fujifilm X-E1 Mirrorless Camera with the 18-55mm f/2.8-4R Lens kit in either black or silver. Pre-order your Fuji X-E1 kit now to get the bonus Hoodman 32GB SD card!
Read More Here…

Special Fujifilm Announcement at 12:01am Tomorrow Night!

Exciting stuff coming down the pipeline! After a long wait since the announcement of the X-Pro1 not too long ago there are now some awesome new Fujifilm products being announced right here, so be sure to stay tuned late into the night on Wednesday! (So late it will actually be Thursday)

Photos of the New Fuji XF1 and X-E1 Cameras Leaked! Updated

Fuji is continuing to make waves in the photographic community with their continually innovative and unique camera products. While their film emulsions are slowly being whittled down to nothingness, the X-series camera portfolio is proliferating rapidly. Photos of the two new cameras and the highly anticipated XF18-55mm R zoom lens were leaked last night and the internet is already abuzz with speculation on pricing and specifications. I will be keeping you up to date as much as possible when we start seeing more reliable information crop up, but in the mean time here are the leaked photos to drool over: