Pre-Order the Fujifilm X-Pro1 Now!
Are you ready for the next step in digital imaging and the future of photography?
Introducing the Fujifilm Finepix X-Pro1 Mirrorless Interchangeable Lens Camera. The camera that the Fujifilm Finepix X100 was built to eventually become, the X-Pro1 elevates photography to new levels and broadens the horizon of digital photography in this new era of technology.
Clearly demonstrating the aesthetic refinements of successful film cameras of bygone eras like the classic Leica M3 and the Olympus Pen F, the retro-styling and all metal construction calls out to the photographer to be carried everywhere and shown the world. Not only does it urge it’s owner to explore the world through it’s lens, the Fuji X-Pro1 delivers unparalleled performance suitable to make images of all types to be captured effectively and beautifully. From the studio to the street and into the jungle, this camera is made to perform above and beyond all expectations.
With Fujifilm’s revolutionary new 16MP X-Trans sensor colors have never been more accurately represented in the digital realm. Tossing away the typical Bayer filter pattern used by every sensor on the market, Fuji went back to the basics and examined how our eyes interpret color and light as well as captured the beauty of film’s dynamic color range through the randomness of natural color. With this new approach you can finally say goodbye to the traditional digital hindrances of colour moire and anti-aliasing filters and hello to real and natural color representation. Combined with Fuji’s EXR processing power, this makes for film-like quality and resolution with no loss of the conveniences and advances of digital. With this duo there is a vast array of capture modes available, including simulated film emulsions of Fujifilm’s famous lineup: From Astia to Velvia and every other emulsion in between, this camera can effectively simulate them all with the new X-Trans technology. For a hint of what to look forward to in terms of image quality and color rendition, Fujifilm has provided a X-Pro1 Sample Image Gallery on their website.
This camera also sports the world-renowned Hybrid OVF/EVF Viewfinder introduced with the X100, but with a new twist. To allow for interchangeable lenses to be efficiently used, the viewfinder has undergone a serious remodel and is now a Multi Viewfinder. Still able to switch between optical and electronic view modes, the optical view mode now sports programmable framelines for effective use of any focal length. Along with the standard viewfinder with a 0.60x viewing area, the Multi Viewfinder gets it’s name from the additional optic that can switch the viewfinder to a 0.37x viewing area for wide angle lenses.
The camera also brings a new mount system to the table, named the X-Mount. This mount is not just for a new system’s sake, it improves upon existing designs to maximize the new sensor’s capabilities. It adopts a short flange distance of just 17.7mm, resulting in the rear elements of any lens mounted to the Fuji X-Pro1 being as close as technically possible to the sensor. This means there is nearly no back focus in the design and creates the sharpest image possible all the way to the edges of the frame.
To pair with the new mount there will be 3 high-quality Fujinon lenses offered with the Fuji X-Pro1: the 18mm F2, the 35mm F1.4 and the 60mm F2.4 Macro (which offers 0.5x magnification). These lenses are the 35mm equivalents to 27mm, 53mm, and 90mm, respectively.
he menu system has also undergone a massive redesign, with overall simplification of the user interface and a new system of navigation and settings buttons to match. A more simplified 4-way navigation button set and an enlarged “Menu” button, along with a new “Q” button to access the most used shooting mode tweaks. Of course, the new X-Series camera would not be complete without physical control dials such as the lockable shutter speed dial with it’s finely milled knurled edges and classic feel. Fuji has seriously reconsidered the photographer’s experience from the feedback given with the X100, and have made sure that the XPro1′s menu,
navigation, and interactions with the photographer will be as enjoyable and intuitive as possible.
All in all this an exciting event for photography and digital photography technology, for this introduces a whole new plane of photographic capability within a single camera system. Stay tuned for price updates and more information as this product reaches it’s launch in late February.