The Photokina announcement by Fujifilm has generated an incredible amount of interest on internet forums.

Featuring an innovative hybrid viewfinder and a fast 35mm-equivalent Fujinon Aspherical lens, the X100 has a stunning retro-rangefinder look in a small package, along with a big sensor…everything rangefinder enthusiasts have been clamoring for.

The X100 is now available for pre-order.

For more information about this camera, click on this link to the Fuji site.

Youtube video from the show floor.

Update 10/7: check out this video of the hybrid viewfinder.

Update 12/10: Fuji updates.